Generative Search Is Disrupting Google Ads: What Marketers Need to Know | PPC TH 104
Description
Watch the video version here: https://www.youtube.com/watch?v=ScSnLk9XC2M
In this episode, Frederick Vallaeys spoke to Greg Finn and Christine "Shep" Zernheld, hosts of Marketing O'Clock, one of the top digital marketing news shows. Together, we discuss the latest trends in PPC, Google's evolving strategies, and the role of generative AI in reshaping the digital advertising landscape.
🚀 Key Topics Covered:
- Google’s record-breaking Q4 2024 revenue and its impact on advertisers
- Generative AI: Hype vs. reality in PPC automation
- The future of Google Ads: From manual controls to PMax and beyond
- Diversifying your skills in an AI-driven world
- Strategies for safeguarding your career in digital marketing
Follow Greg: https://www.linkedin.com/in/gregfinn/
Follow Shep: https://www.linkedin.com/in/zirnheldchristine/
Follow Fred: https://www.linkedin.com/in/frederickvallaeys/
Check out Marketing O'Clock: https://marketingoclock.com/
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